Monday, February 8, 2010

"Organic" Frozen Foods from Whole Foods

2 comments:

  1. Click on the title as a link. I am interested to see what people think about this (content and the presentation).

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  2. Dom:

    I am a prospective student to the UEL program, so I am following your blog with great interest. Though the link is obviously disturbing, the silver lining is that this issue indicates an important shift. Consumers are voting with their dollars, which makes the demand for organic, earth-friendly products so strong that companies are motivated to give the appearance of being green--or at least greener than they are.

    Of course, the challenge is understanding that we cannot assume trust in a product because of a symbol (USDA) or source (Whole Foods). We have to be smarter than the marketing. For example, anything coming from China obviously has an enormous footprint.

    I am reminded of an article I saw this week about "bamboo" textiles. I was so disappointed to discover that the shirt I cheerfully purchased at the Clinton Presidential Museum store in Little Rock was actually rayon!

    http://www.care2.com/causes/environment/blog/bamboozled/

    Your link was a great find. I know I'll be a little more savvy on my next shopping trip.

    Kim Anthony

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