Beyond "Green-Washing"

I have always been wary about big corporations claiming to be "green" or taking steps in that direction, but apparently Wal-Mart is getting kinda serious about it. They have been researching the excessive energy use beyond just their "big box" Super-centers. Wally World is looking to cut down on their carbon footprint significantly in the next 5 years. Here is the link:

http://www.terrapass.com/blog/posts/wal-mart-reaches-beyond-low-hanging-fruit?utm_source=bronto&utm_medium=email&utm_term=Wal-Mart+reaches+beyond+low-hanging+fruit&utm_content=chasetours%40aol.com&utm_campaign=Newsletter+03%2F24%2F10

If businesses are jumping on the green band wagon because it is lucrative or popular, so be it, as long as they are really doing something and can be held accountable if they aren't...